How To Write Engaging Articles For LinkedIn

Nowadays, gaining attention online has become increasingly difficult. With so many social media platforms and thousands of people who are constantly posting something or the other in order to gain popularity, it is tough to make what you do popular in the eyes of others. Be it your life or your business, you are what you portray. LinkedIn gives its users the ability to publish LinkedIn articles or LinkedIn posts to publish the content related to their business and industry. It gives you more opportunity to showcase your expertise and knowledge. There are many benefits of writing engaging articles for LinkedIn. Writing LinkedIn articles is a good way to start conversations and make you and your content visible. Another benefit of writing LinkedIn articles is that it helps you to establish yourself as a thought leader. You portray yourself as an expert when you publish engaging articles for LinkedIn relevant to your business. It helps you grow your reach.

Your LinkedIn articles can be seen by existing LinkedIn audiences as well as it can be seen by anyone by just typing in a keyword in Linkedin’s search box. As soon as they will click on content, all the articles ranking for that keyword will appear. Talking about LinkedIn article examples, you might have written an article, “10 benefits if using SEO”. There will be some people looking for SEO strategies on LinkedIn, they will read your article even if they don’t follow you or are connected to you on LinkedIn. Writing engaging articles on LinkedIn is free for all the users, any user can publish LinkedIn articles and could also answer questions that your audience has. But for all this, you need to know how and what to post on LinkedIn 2021. In this article, we will talk about how to write engaging articles for LinkedIn.

Here’s how to write engaging articles for LinkedIn

1. Keyword research

Keyword research is an important factor in knowing what to post on LinkedIn to get noticed. It is done to identify what type of keywords or phrases your audience is looking for. Hence, before writing articles for LinkedIn, it is advised to use a keyword research tool to identify those keywords that are important for your LinkedIn articles. Making a list of keywords that are important for your business and highlighting them so that you include them many times throughout your article, makes it easier to write the articles. Including certain keywords strategically, increases your chances of ranking in the search engine results page for certain keywords.

2. Give your article a title

Before you start to write your article, think about the LinkedIn article title. The title should include your most important keyword and should be capable of grabbing attention that will make your audience want to click through to read the article. A good title is usually interesting to the reader and includes elements such as “ways”, “how to”, “tips”, “steps”, etc. LinkedIn article examples are as follows:

  • How to use email marketing tools.
  • Steps involved in making a website.
  • Ways to build your brand and increase brand awareness.
  • Tips to write an article in English

Remember to keep your title short yet interesting enough to attract a wider audience. It should explain what the article is about without misleading.

3. Write your article

The next step in knowing how to write a LinkedIn post is writing your article. It is vital to write an article in a way that makes the information easy to consume. Even if you put a lot of efforts in writing the article, if your readers are not gaining any knowledge from it, it will be of no worth. Your article needs to be clear, relevant, and interesting to the reader. You can even do personal branding on LinkedIn through great content about your business and industry. Tell your audience about your business’s facts and figures so that they could find quality and reliable information. Write your article in paragraph form to make it look more neat and tidy. You can even add stories and examples in your article to make it more enjoyable for your reader to read.

4. Calls to action

Once you have completed your article, add calls to the article throughout your content. Calls to action is a part of a webpage that encourages immediate responses or immediate sale from the audience. It helps you to convert a reader into a lead. The ultimate goal for anyone who is writing LinkedIn articles is to guide their audience. Adding calls to action gives people the opportunity to learn more. Call to action can be simple like a non-demanding request or it can also be a demanding request. It could redirect the audience to your website or your other social media platforms such as Twitter, Facebook, etc.

5. Publish

The next and the final step in knowing how to write engaging articles for LinkedIn is publishing your article. Simply click Publish at the top right of the page. Your content now becomes part of your profile. It gets displayed on the posts section of your profile. You can even check the layout and the content again. And, if you think there are some changes that need to be done then you can always edit your article and add more things. After publishing your article, you can even share it with others on any platform by clicking on the share button at the bottom of your article.


In this competitive world, it is difficult to gain attention. You need to be an expert in your field if you want people to believe in what you are saying. By writing interesting articles for LinkedIn, you can easily showcase your expertise and knowledge to others. If you post about the issues that are most important to your audience along with relevant keywords, you can even rank higher in search results for certain keywords. Thus, there are many benefits of writing inspirational LinkedIn posts. In this article, we talked about LinkedIn article examples. We also discussed how to write engaging articles for LinkedIn. I hope that this article has provided you all the necessary information that is required to know about LinkedIn articles.

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