Everything you need to know about Dofollow and Nofollow links

If you have a blog, you would naturally want to gain top-ranking position in a search engine results page. But, this does not happen without putting effort. If you want to see your website on the top of the search engines, you will have to build a certain amount of quality links. Links are a way how search engines see relationships between websites. Not all links are equal. There are some backlinks that can give more value in Google Search. Links are divided into Dofollow and Nofollow.

In order to build a healthy profile for your website. It is important to understand how other websites link to you. It is important to focus on links because more high-quality external links pointing to your website brings in more traffic. These links are not only from the people who click on those links but also from search engines. High-value links can improve your Google search ranking. Hence, what should you do to make sure you are getting the right backlinks. The simple answer is, by understanding the difference between Dofollow and Nofollow links, and how they help you with SEO.

What is a do-follow link?

Dofollow link is a link that allows google or all other search engines to follow them and reach your website. Dofollow links pass “link juice” this is what commonly used by SEO community. By link juice, it means that some SEO value of the linking page is passed to the linked page, therefore building up the latter’s SEO. This helps in improving its ranking position in search engines. By default, every hyperlink is a dofollow unless otherwise mentioned.

What is a no-follow link?

Nofollow link is a link that consists a rel=”nofollow” in its HTML code. This link doesn’t allow search engine bots to follow your links. These links don’t pass on link juice. They don’t help you to boost Page Rank, website rankings, and have no SEO value. Only Humans follow the nofollow links. But it is still good to use the Nofollow link attribute to those links, where you don’t want to pass link-juice.

Now that we know what are dofollow links and nofollow links, let us understand some aspects of them.

How to add nofollow link?

Many websites now place nofollow on all their outbound links. A nofollow link also has value, because it gives potential visitors the opportunity to visit your site and expands awareness. For raising awareness, even a mention on a website without a link is essential. It is not tough to know how to add nofollow link, you just have to follow the process as follows:

  • Write your basic link HTML
  • To make it a nofollow link, add a nofollow attribute to the link
  • You can even add “sponsored” if you have some paid relationship with that link
  • Now, find the place where HTML is accepted on your site and paste the extract where you want your link to appear
  • And now, that link is a nofollow link.

When to use nofollow links?

There are no hard and fast rules for deciding when to use nofollow links. But still, there are some guidelines on when to use nofollow links that you must keep in mind:

  1. Sponsored links and Ads: The links that are part of the sponsorship arrangement or for advertisement must be nofollowed.
  2. User-submitted links: The links that are user-submitted may not be relevant to your website’s niche. These sites sometimes lead to other malicious sites. Hence, these links must be nofollowed.
  3. Links to doubtful sources: If you see a site that wants to share some content of its own with your users. But, if you are uncertain about the site, if you think it is not desirable to link, then nofollow the link. This helps the search engines to not group you in with the unreliable websites.

Dofollow link in SEO:

Dofollow links are important for SEO. Search engines take notes of Dofollow links. Therefore, the more dofollow links you will have. The more points you will get. These are the links that help you to increase Page Rank, get more SEO points, and increase link juice that makes your site rank high on the search engine results page. If you want to increase the credibility of your website, then dofollow links serve as the real votes for it by search engines. There are various methods to get quality dofollow link:

  • Guest blogging
  • Public Relations or publicity to get brand exposure and receive natural links
  • Broken link building
  • Great content
  • A Dofollow link in SEO provides a lot of benefits from improving your page rank to improving your blog authority.

How to create a dofollow link?

We have already discussed what are dofollow links and what is the role of dofollow links in SEO. Now, let us figure out how to create a dofollow link.

Any link you create is automatically dofollow, unless otherwise mentioned that it is a nofollow link.

Hence, to create a normal dofollow link, just do this:

<a href=”http://www.google.com/”>Google</a> and that’s it this is how to create a dofollow link.


Everyone wants to get dofollow links as they help in improving your page rank and building your blog authority. With this, it is also sure that a lot of people might have told you nofollow links are not worth your time and money. Unfortunately, this is not the truth. Of course, from the SEO point of view, it’s always better to get dofollow links from authoritative websites. But, Nofollow links play a vital role when it comes to SEO. In fact, you should try to get a balance of Dofollow and Nofollow links. Both links are good for SEO performace of the website.

In this article, we talked about everything you need to know to follow and nofollow links. I hope that this guide has provided you all the information needed to know about them.

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