Importance of Meta Tags in SEO – Title Tag and Meta Description

What do you mean by title tags?

Title Tag is an HTML element that specifies the title of a web page. In simple words, Title Tag is a headline that summarizes the page’s content on the search engine results page SERP). It is a blue text that can be clicked by people to navigate to the page they have searched for. The Title Tag of a web page is believed to have an exact and detailed description of a page’s content. It is the first thing that your visitors will see as soon as they enter a search query. Hence, Title Tags form a crucial part of SEO strategy. It is important that your Title Tag should include relevant keywords and phrases that describe what the page is about.

What do you mean by meta description?

Meta description is an HTML attribute that provides a description, or summary, of a web page’s content. The snippet of text often appears in the search engine results under the headline to let the visitors know what the page offers before they click on it. These snippets are generally of 160 characters. Meta Descriptions are crucial in gaining your click-through rate that is clicked to your website from the search engine result page. Hence, it is important to have an accurate meta description to encourage users to click through your website.

Relation between the Title Tags and Meta Descriptions

  1. Title Tag should be relevant to the content and likewise, the meta description should also be unique for every page.
  2. Important keywords to be placed in the front of the title tag and write a meta description using relevant keywords.
  3. Length of the title tag should not be longer than 66 characters and for meta description, it should not be longer than 160 characters.
  4. Title tag should be appealing and meta descriptions should provide each and every information to tell the users about the page.
  5. Title tags include your brand name and meta descriptions include call-to-action that provides the user with a clear view of what’s in it for them.

How Title Tags are helpful in SEO and their importance

Title Tags are one of the most vital elements of on-page SEO. They have a real impact on search rankings. They are also very important because they let the users know what information will be shown when a user clicks on a page for any query. Hence, it is important to come up with a strong title tag.

Characteristics of Title Tags

Keep it up to 66 characters:

The length of the title tag should be between 50-60 characters. If your title is too long then search engines may cut it off. Try to avoid those three dots at the end of your title so that the visitors are able to know what your page is about.

Create a unique tag:

It is important to create a unique tag to be able to be seen in the search engine results page. Search engines tend to ignore those tags that are duplicate. Hence, duplicate tags are of no use to search engines or searchers. If you have a unique title, it will help you get higher click-through rates.

Important keywords to be put first:

If your keywords are closer to the beginning of your title tag, it may have a chance to rank higher on the search engine results page. The first word in a title tag is given more value than the last word. Also, the initiative words of your tag decide whether someone continues to read on or not.

Title Tag should describe your page:

Your title tags are representatives of your pages and that you want researchers and search engines to know what your page is all about. Make sure your title is associated with your content and accurately describe your page. Use keywords and phrases that users use when they search for something.

Mention your brand name:

It is always advised to mention your brand name in the title tag. If there is no space then shorten your title and make space for your brand name. Or just simply add your brand name at the last of the title tag, that will be enough. Title Tags are the most noticeable part of a SERP, and having your brand name featured there, can assure users that your web page is reliable.

Do not overemphasize keywords:

Avoid writing the titles that are just a list of keywords. As these title tags look unattractive. Your title tag is the representation of your web page, make sure you make a good impression so that your title tag appears in a list with other search results. People often don’t click on the titles that are unappealing.

Keep it simple:

Do not try too hard that it starts making your title look spammy. The search engines are more focused on the context rather than just keywords. Repeating words can get you in trouble. Try not to overdo with your title tag and keep it as simple as possible and be clear with the topic of the web page and continue with the title tag.

How Meta Descriptions are helpful in SEO and their importance

Meta descriptions are very important to increase user click-through from SERPs. The quality of your description attracts users to click on the search results page and help the website get more visitors. Hence, it becomes very important to use meta descriptions properly and wisely. Learn about different ranking factors to dominate SERP.

Characteristics of Meta Description

Appropriate length:

Meta descriptions can be of any length, but Google accepts the length to be between 155 to 160 characters. Your meta description should be compelling enough for the searchers to click. Keywords and characters should be used wisely to be able to be displayed properly on Google.

Use keywords:

Just like the title tag, using keywords in the meta description increases the accountability of searchers to click on your web page. Make sure that you use the most important keywords in the meta description for your web page. If the keyword that you used matches a part of your text, search engines may highlight it in bold in the search results.

Make it unique:

Your meta description should be unique, to be able to get recognized by the search engines. Just like title tags, it is very important to have a unique meta description. They are written differently for each page. If you write unique and relevant content to the article, it is going to get appreciated and used by the searchers. Read about a robust content strategy for your website.

Use rich snippets:

Use specifications wherever possible to make and add elements to the snippets to increase their appeal. For example, you can add the product ratings, price, information, ratings manufacture, etc. It appeals more to the users who are already looking out for that particular product.

See that it goes with the content of your page:

It is important to make sure that your meta descriptions match the content of your page. Google finds out if you just use meta descriptions to fool the users so that they just click on your site. Hence, it is a bad idea to use the wrong meta description to mislead visitors. Try to match the description with the content of your page.

It should be legible:

It is very crucial that your meta description should be legible. It should look like normal sentences written by humans. If you are only going to put keywords in it then it will become unappealing to the users, hence, use proper sentences.

Call-to-action:

Try to include a call-to-action in your meta description. Your meta description is one that offers users a sales text. Hence, it is advisable to add call-to-action invitations to attract visitors.

Case Study

Now, let us talk about a case study of Best Buy.com and understand how they are doing their SEO by operating title tags and meta descriptions.

The aim of Best Buy.com is to provide their customers with the best electronics in the world at an unbeatable price. Best Buy.com offers thousands of products like cell phones, video games, computers, and many other new technology appliances. Their way of dealing with Title Tag and Meta descriptions with the help of using the right keywords adds marketing objectives provides attractive page snippets.

Best Buy.com has used concise language in the meta description that defines the benefit of shopping with them, which is exactly related to the content of their web page. They have used optimal length in the description to avoid any kind of truncation in the search results.

They have also used the best approach is by using unique title tags and meta descriptions on every page avoiding duplicate content and making their web page appealing to the users.

With the help of the above-discussed case study, we now have an idea of how e-commerce sites do their SEO and optimize their content by making proper use of title tags and meta descriptions.

Summary

Title Tag is an HTML element that specifies the title of a web page. It is a clickable headline on the search engine results page. Title tag is the first thing that a visitor will see, therefore it is very important to put the effort into creating your title tag. The title gives the user a quick insight into the content of the web page.

Meta descriptions are also a very crucial part of on-page SEO. They are HTML attributes that provide a description of a web page’s content. Meta descriptions are generally of 160 characters and not more than that. They are important in increasing user click-through rates. Thus, it is important to have an accurate meta description to let users click through your website.

Title tags and meta descriptions are related to each other in relevance with SEO as:

  1. Title Tags include the important keywords in it, and likewise, meta description is also created using the relevant keywords.
  2. Both the title tag and meta description should be unique to avoid duplicity.
  3. Title tags include your brand name and meta description tell the potential visitors what’s in it for them.
  4. They both are related to the content of your web page.

It is important to know how title tags are helpful in SEO and their importance:

  1. They create unique tags.
  2. Use keywords.
  3. Title tags are up to 66 characters long.
  4. Mention your brand name.
  5. Describe your page.

It is also important to know how meta description is helpful in SEO and its importance.

  1. They have the appropriate length.
  2. They use relevant keywords.
  3. Create a unique description to avoid duplicity.
  4. Includes call-to-action.
  5. Make use of rich snippets.

We also discussed a case study of a company that does their SEO and content optimization with the help of title tags and meta description. We also talked about steps that were taken by that company to optimize their content on the web page by managing both properly.

I hope that with the help of this summary, you will get a brief idea about title tags and meta description, their importance and how they are helpful in relevance with SEO, to know about the details of title tags and meta description you can read this article thoroughly.

Conclusion

In this article, we discussed title tags and meta description, we also discussed how title tags and meta descriptions are helpful in SEO and what are their importance, their relation with each other in relevance with SEO, we also talked about some characteristics of them, And further, we saw a case study of a company and understood how their SEO and content optimization with the help of title tags and meta descriptions to be in the list of search engine’s results. If you are someone looking to upload content on your web page, then go ahead and use title tags and meta description effectively or get the advice from SEO expert to be displayed on top bars of the internet browser and keeping your SEO strategy strong.

Looking for SEO Consultation Send an email on me@nehaagarwal.in or whatsapp message by clicking here

Leave a Comment

Your email address will not be published.